Phil Schiller Delete your Twitter account: Phil Schiller, Apple’s senior CEO, deleted his account on Twitter. Although the details of the decision are not disclosed, it is believed that Elon Musk’s takeover of Twitter is a motivating factor.
Still working at Apple, Schiller is now responsible for the Apple App Store and Apple Events after resigning as head of marketing in 2020. In 2008, Schiller became a member of Twitter.
He kept his Twitter account for 14 years before finally deleting it. More than 2,000 people signed up for this account. In his tweets, he advertised Apple’s services and promoted the use of Apple’s hardware. He tweeted about James Bond movies and sports cars.Mark Gourman of Bloomberg suggested that Twitter, Apple and Google were preparing for a confrontation in a later issue of their PowerOn newsletter. Striving to become a «more subscription business», Twitter will restart its monthly Twitter Blue subscription plan for $8 on November 29 after a complex initial deployment.According to him, this opens the door to another difficulty: Potential confrontation with Apple Inc. and Google Alphabet Inc. over costs and content. Compared to the previous month’s Twitter Blue price, the new price is $3 higher.
If the launch is successful, all the technology giants will benefit financially. This is due to the fact that subscriptions sold through the Apple App Store and Google Play Store , bring companies income through developer fees.Apple’s reduction by 30% is almost double that of Google by 15%. Thus, Elon Musk, the new CEO of Twitter, may face conflict with app store owners over fees. The billionaire publicly expressed disapproval of Apple’s pricing policy, stating that it is a «tax on the Internet» and «10 times higher» than it should be.
He recently tweeted: «The fees in the app store are clearly too high due to the iOS/Android duopoly». Apple had similar disagreements with other app manufacturers about the cost of monetizing the App Store. Tim Cook, CEO of Apple, recently commented on Elon Musk’s appointment as the new CEO of Twitter.