Global Economic Crisis? Not for Apple: 85 Million iPhone 15s on the Way

In the ever-evolving world of tech giants, Bloomberg’s sources have unveiled a fascinating revelation: Apple has placed an order for a staggering 85 million units of its upcoming iPhone 15, mirroring the numbers of last year’s iPhone 14 line. This move showcases Apple’s commitment to maintaining a steady supply despite the ongoing global economic turbulence and declining smartphone sales.

The Cupertino-based company is not just focused on ensuring ample supply, but also on maximizing its revenue potential. Reports suggest that Apple might elevate the price tags of the iPhone 15 Pro models, further bolstering its financial standing.

Apple’s production plans are a topic of intense scrutiny and interest, considering that several component companies depend heavily on them. Giants like Samsung, TSMC, Foxconn, LG, and others are intricately tied to Apple’s fortunes. In the past two years, Apple had planned to sell a whopping 90 million iPhones annually. However, unforeseen circumstances necessitated a change in plans. In 2021, it was the chip shortage that led to adjustments, and then the stringent control measures during the COVID-19 pandemic in China had a similar impact.

While Apple has orchestrated its operations meticulously, some production complications have arisen due to the actions of certain partners. For instance, issues with CMOS camera sensors for the base iPhones resulted in Apple having to trim the order by around 2 million units. Furthermore, the eagerly awaited iPhone 15 Pro and 15 Pro Max are expected to face some initial scarcity upon launch due to LG’s screen manufacturing challenges. This is all part of Apple’s ambitious endeavor to create a bezel-less iPhone, making it worth the wait for eager consumers.

As the world’s largest company by capitalization, Apple’s moves are closely watched and deeply impactful on various industries. With the iPhone 15’s imminent arrival, the tech world is brimming with anticipation, waiting to witness the latest innovations and groundbreaking features from the tech titan.