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So, you think you want untargeted ads? Think again

Salesforce strategist Martin Kihn gives us a real-time glimpse into a cookieless future. What does it look like to live in a universe – or a metaverse – where ads are noticeably less relevant? Is our collective user experience really any better than what we’ve got now? To answer this question, I conducted an experiment. I visited some of my…

Facebook wants to own the ‘metaverse.’

Facebook wants to own the ‘metaverse.’ Want a scare? Read the book that coined the phrase Facebook has made yet more announcements related to its intention to become a metaverse company. Every time Facebook drops the ‘metaverse’ word, right after cringing, I think of Snow Crash, Neal Stephenson’s seminal 1992 science fiction epic (and one of my all-time favorite books),…

How to think about budgeting for the marketing tech stack

How to think about budgeting for the marketing tech stack In situations when budgeting is rather strict, it is important to think with the future in mind at things you might need tomorrow as well as today. Budgeting is never easy; nothing is ever certain — especially when forecasting.   That definitely applies to martech budgeting.  There are many things…