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Knowing the latest digital marketing trends is fundamental to the success of your business' marketing strategy. We invite you to check out the latest trends. 1. Using a short form, vertical videos According to statistics, videos now make up more than 20% of the time users spend on Instagram. These numbers show the ongoing growth trend of video marketing. But…

How to choose a good helpdesk service provider? These questions will help you identify the right service provider with a specific approach that matches your organization's values ​​and customer expectations. 1. Does the support service provide a clear agreement? SLAs are important in measuring the customer's pulse, service experience, performance, and expectations. By mutually agreeing to the scope of work…

Onion Group cooperates with well-known laboratories and research institutions in Europe, Japan and South Korea to develop products and co-create high-quality products under its own brand. As of today, they have a brand matrix of over 30 popular brands and 600 SKU products such as food, health and beauty products, and other household needs. The Onion Group's cross-border e-commerce platform…

Affiliate marketing is a great inexpensive and safe way for brands to increase sales and build brand awareness without hiring their own advertising and marketing team. 1. Refersion A robust and personalized Refersion dashboard allows brands to manage all aspects of their affiliate program, such as tracking all aspects of their affiliate activity with extensive real-time reporting capabilities. 2. Impact…

Today, brands operate in a world of incredibly short attention spans, as consumers and marketers are overwhelmed with an abundance of data and information. For brands, determining what data to pay attention to and how to act on that data quickly and in a way that brings profit to the business has been next to impossible. But now things have…

1) Both rely on automated processes to connect companies with potential customers. Special software automates the identification of leads and systematizes information about these leads and their qualifications. With this software, the company learns how likely it is that those leads will turn into sales. 2) Both keep your sales funnel full Lead generation can be done through social media,…

This year's first-quarter results are in, and for major Canadian retailers and their shareholders, this is good news. Canadian Tire Corp. reported revenue growth of 15.66% year-over-year. In the food division, Metro posted a 5.3% increase in net income, while Empire Co. — by 15.4%. But the best performer was Loblaws, which outperformed its Q1 2021 results with a 40%…

Brand and performance marketing have historically been divided, but the pandemic and the growth of social media and eCommerce are encouraging new combinations According to Johnny Grubin, founder and CEO of product sampling platform SoPost, if you've ever received a perfume sample from cosmetics group L'Oréal or hand gel from Unilever in the mail, then you're part of that evolution.…

You don't have to look far to find out that digital marketing is one of the most misunderstood areas, just go to any job posting site and look at the responsibilities, qualifications, and how much companies are willing to pay you for these roles. Absolutely nothing has been agreed upon. Job postings attempt to combine digital marketing roles with photography,…

Most companies strive to be at the top of Google Maps, as that is where the majority of consumer attention gravitates. The map display is impossible to miss and visually dominates the top of search results when Google determines that the search performed contained local intents. To be found on Google Maps, your business must have a Google My Business…