You don’t have to look far to find out that digital marketing is one of the most misunderstood areas, just go to any job posting site and look at the responsibilities, qualifications, and how much companies are willing to pay you for these roles. Absolutely nothing has been agreed upon.
Job postings attempt to combine digital marketing roles with photography, videography, customer service, and offer compensation between $5,000 and $7,000.
However, here are 12 disciplines that a digital marketer needs to know and understand well, but they need to specialize in two to four of these areas to help anyone.
1. Digital marketing strategy
2. Paid traffic or customer acquisition
3. Email Marketing
4. Optimization and testing
5. E-Commerce Marketing
6. Data and analytics
7. Funnel Conversions
8. Search engine marketing
10. Community Management
11. Social networks
12. Content management
As a digital marketing strategist, you need to know all these areas in order to properly develop a brand in today’s market.
To learn these skill sets, you can visit online schools like DigitalMarketer.com, Emarketer.com, HubSpot Academy, SEM Rush Academy, and Yoast Academy, just to name a few.
The average digital marketer salary per year in the US is $60,000, in the UK it is £56,000.
Even though marketers need to know 12 disciplines, this does not mean that all these tasks are performed by one person.
You may have a general digital strategist who is responsible for creating your digital strategy, doing your research, planning your campaigns, and monitoring/measuring your performance, but you also have someone who specializes in doing your paid marketing and creating graphics/ video, SEO optimization and so on.