Knowing the latest digital marketing trends is fundamental to the success of your business’ marketing strategy. We invite you to check out the latest trends.
1. Using a short form, vertical videos
According to statistics, videos now make up more than 20% of the time users spend on Instagram. These numbers show the ongoing growth trend of video marketing. But why are short videos so attractive to people? As Tom Burle, marketing manager at Fizzbox, points out, short video marketing is an important trend because it’s incredibly easy and affordable to generate value.
2. Cookie-free marketing and first-hand experience
A widely discussed trend on our list is how marketers will work after Google removes third-party cookies in 2023, as cookies have been at the forefront of advertising technology for decades.
Primary data is information that your company receives directly from its customers. It belongs to you and is a mine of data that, if used properly, can help you continue to provide personalized and targeted marketing.
3. Using AI content-writing tools
Content marketing plays a huge role in the success of any business’s advertising strategy, and on average, content marketers spend around 33 hours (82% of their workweek) creating content. These processes can now be automated, allowing employees to focus on other aspects of marketing that will increase their ROI.