Apple’s Vision Extends Beyond the Screen: The Mira Acquisition

Apple has quietly acquired Mira, a startup specializing in AR technologies. The deal, whose financial details remain undisclosed, includes contracts with the US military and a partnership with Nintendo World theme parks, signaling Apple’s diversified approach to AR applications.

While Apple’s recent announcement of the Vision Pro mixed reality headset captured attention, the Mira acquisition underscores Apple’s commitment to broadening its AR offerings. The startup had previously raised $17 million in funding and notably attracted former Apple designer Jony Ive as an advisor during its early stages.

Mira’s international contracts, now under Apple’s umbrella, feature collaborations with the US Air Force and Navy. Notably, the Air Force deal, valued at $702,351, involves equipping military pilots with the Prism Pro headset for viewing equipment manuals, enhancing operational efficiency and safety.

On the entertainment front, Mira’s collaboration with Nintendo World is a groundbreaking venture. AR headsets are deployed in Mario Kart theme park attractions in Japan and Universal Studios, immersing visitors in interactive, virtual experiences during kart racing. This collaboration demonstrates Apple’s foray into enhancing recreational experiences through innovative technologies.

While Apple remains tight-lipped about its specific plans with Mira, this acquisition is poised to reshape the landscape of AR applications. With the integration of Mira’s expertise and technology into Apple’s ecosystem, the tech giant is poised to revolutionize both military operations and recreational experiences, setting the stage for a new era in augmented reality innovation.