As an experiment, Google suggests that advertisers use favicon next to links for better recognition among users.
Darcy Burk, CEO of Burk Digital Factory, noticed that there is a pizza emoji next to the Uber Eats link. He did not understand how this was possible, because according to Google’s Advertising policy, emoji in a link is recognized as “invalided or unsupported characters,”.
He asked this question and received an answer from Ginny Marvin, Google’s ads product liaison, that what he sees is not an emoji, but a favicon.
“This is part of a series of small experiments to help users more easily identify the brand or advertiser associated with the Search ads they may see for a given query,” Marvin says.
According to Marvin, this eye-catching detail will be available to all advertisers in the future.