The European Commission was unable to verify the validity of reviews from two-thirds of the online services tested.
This conclusion was made with the help of the Market Monitoring Survey. it showed that the consumer often relies on product reviews. However, on 144 platforms out of 223, the credibility of the reviews is extremely questionable: on 104 websites, the buyer is not informed how the reviews were collected; only 84 verified websites show reviews properly, while the rest have them in screenshots in their legal terms and conditions.
According to the study, 55% of websites viewed violate the Unfair Commerce Practices Directive. To protect the consumer, websites promoting their product through fake reviews will be banned since May 28th.