1. Appreciate your first-party data. Advertisers and marketers are under pressure as rising consumer concerns about privacy are forcing traditional third-party data collection to be relegated to the dustbin of history. Safari and Firefox have…
1. Take social proof to the next level From a B2B perspective, proximity campaigns work very well. If you have a satisfied customer in a particular industry, it is very effective to connect with other…
1. Identification Dropping Off Customers You may have 1,000 visitors visiting your site each week, but only 50 of them request more information. What happens to the remaining 950 and why do they leave without…
With a growing demand for digital advertising and a deeper level of consumer engagement, the role of the influencer will grow in 2022. New content-maker-focused services like TikTok are allowing influencers to grow their audience…
5 applications for Android: 1) Aqua Mail Aqua Mail allows you to use multiple accounts created in Gmail, Yahoo, Hotmail, FastMail, Apple, GMX, AOL, and more. It syncs all contacts on the device, saves messages…
It's no secret that the video calls we use so often don't look realistic enough. Poor camera quality and improper home lighting leave a lot to be desired. To change this, Google took over and…
McDonald's sales are up 11% compared to the pre-Covid era, and online sales are up 60% compared to 2020. Investments in the marketing and delivery sectors have performed well, and McDonald's now plans to increase…
Google is going to replace the old FLoC targeting system with a new one, the so-called Topics The trial version is already running in the Chrome browser. The user can set privacy or disable the…
As an experiment, Google suggests that advertisers use favicon next to links for better recognition among users. Darcy Burk, CEO of Burk Digital Factory, noticed that there is a pizza emoji next to the Uber…
The European Commission was unable to verify the validity of reviews from two-thirds of the online services tested. This conclusion was made with the help of the Market Monitoring Survey. it showed that the consumer…
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