Wordle's sudden hit, in which once a day players get six chances to guess a five-letter word, has been acquired by The New York Times. The purchase, which The Times announced on Monday, reflects the growing importance of games like crossword puzzles and Spelling Bee in the company's push to boost digital subscriptions to 10 million by 2025. Users can…

Is your e-commerce business harnessing the power of external data to improve decision-making, maximize profits, and grow your business? If not, you may be left behind. Web scraping uses specially programmed scripts to crawl the Internet and extract data from e-commerce websites and online marketplaces. These scripts (or “bots”) make hundreds of requests for data per second and then parse…

Affiliate marketing has long been a staple of most online retailers' marketing mix, and it is estimated that affiliate marketing now accounts for 16% of all online purchases in the US and Canada. It is growing by another 10% each year and is expected to reach $8.2 billion in 2022, according to Statista. Publishers come in all shapes and sizes,…

Marketing is an important way to grow your business, but you must manage your costs wisely. If you don't pay enough attention to this, expensive strategies can put your budget at risk. Affiliate marketing is the most affordable and effective way to grow your business because you only pay for results. Affiliate marketing is a monetization model where other people…

End-to-end payment ecosystem provider Monneo is about to launch a standalone financial product designed specifically for the affiliate marketing industry - Pixelpay. Pixelpay addresses a number of major issues currently affecting the affiliate marketing industry by offering a closed-loop financial ecosystem that eliminates payment friction between advertisers, networks, and publishers. The innovative solution was built on top of Monneo's complete…

Backlinks are still very important in 2022 and are essential to maintaining an effective and long-term SEO plan. Nearly 41% of large organizations say that link building is one of the most difficult SEO practices for them. However, over the past few years, we have seen the development of new approaches to link placement that have increased the relevancy of…

Crypto marketing services are essential if you want to be successful in a rapidly saturated field. Companies need marketing exposure to get the information they need to attract investors and customers, and this is where a crypto marketing firm can help. BDC Consulting BDC Consulting, operating since 2011, is the largest crypto marketing consulting company in existence. The team showed…

Once upon a time, marketers developed a strategy based on the technical characteristics and benefits of their product or service. But much more important today is how brands create and build powerful goals. While the move to targeted marketing can be a radical change for an industry, a brand's purpose is a measure of the current market and its consumers.…

1. Appreciate your first-party data. Advertisers and marketers are under pressure as rising consumer concerns about privacy are forcing traditional third-party data collection to be relegated to the dustbin of history. Safari and Firefox have already banned website cookies. Google will phase them out of Chrome (which makes up almost 70% of the market) in 2023. Having taught the first-party…

1. Take social proof to the next level From a B2B perspective, proximity campaigns work very well. If you have a satisfied customer in a particular industry, it is very effective to connect with other potential customers in the same industry that they know. The closer a happy customer is, the greater the value of social proof. 2. Target Opt-In…