JD Worldwide: Chinese market with great opportunities

Shopify, a Canadian multinational e-commerce company, and JD.com, a Chinese e-commerce company, are collaborating on the e-commerce platform, JD Worldwide. Cooperation between two leading platforms opens the Chinese market for American merchants. Shopify, a Canadian multinational e-commerce company, and JD.com, a Chinese e-commerce company, are collaborating to knock down existing walls, allowing merchants to list their products on JD’s cross-border…

Free marketing courses from LinkedIn

Linkedin launches 3 new marketing courses, providing free learning materials for everyone. Thus, any person can choose the desired level for himself (basic to intermediate) and independently promote his product. The courses are presented in the step-by-step format, and the lesson lasts an average of up to an hour. In the first of three courses, you can learn how to…

Does your marketing team need an SEO platform?

Do we have the right human resources in place?Employing people to implement and use SEO platforms is a prerequisite to success. If you have marketing staff, utilizing SEO toolsets can make them more efficient and effective. The vast majority of organic search marketers struggle to justify their SEO budgets. SEO platforms and tools are a key component of helping to…

So, you think you want untargeted ads? Think again

Salesforce strategist Martin Kihn gives us a real-time glimpse into a cookieless future. What does it look like to live in a universe – or a metaverse – where ads are noticeably less relevant? Is our collective user experience really any better than what we’ve got now? To answer this question, I conducted an experiment. I visited some of my…

Facebook wants to own the ‘metaverse.’

Facebook wants to own the ‘metaverse.’ Want a scare? Read the book that coined the phrase Facebook has made yet more announcements related to its intention to become a metaverse company. Every time Facebook drops the ‘metaverse’ word, right after cringing, I think of Snow Crash, Neal Stephenson’s seminal 1992 science fiction epic (and one of my all-time favorite books),…

How to think about budgeting for the marketing tech stack

How to think about budgeting for the marketing tech stack In situations when budgeting is rather strict, it is important to think with the future in mind at things you might need tomorrow as well as today. Budgeting is never easy; nothing is ever certain — especially when forecasting.   That definitely applies to martech budgeting.  There are many things…

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